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Elena M. Kiseleva,Marina L. Nekrasova,Marina A. Mayorova,Marina N. Rudenko,Vadim S. Kankhva
Pág. 95 - 103
Nowadays in Companies paid much attention to client relationship management. In modern conditions there is an unclear distinction between the terms ?customer loyalty? and ?brand loyalty?. They were developed at different times and within different concep...
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Henry B. Balfanz, Gary J. Brunswick
This is a case about an entrepreneur who has spent his entire life riding, fixing, and selling bicycles. While the business is a family business, there is little doubt that it revolves around the owner and his reputation as not only a smart businessman, ...
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Timothy Moffit, Michelle Gigowski
Melanie Griffin is a recent college graduate who has been asked by her supervisor to evaluate the consumption of snacks and pop at the ambulatory surgery center for which she works. Immediately, Melanie is confronted with the cultural complexities of a s...
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Peter A. Rosen, Mark H. Phillips
As the Internet has become an increasingly central element of daily life, marketers have scrambled to adapt their methods to this new medium. While early online marketing efforts consisted primarily of repackaged print materials, the rise of Web 2.0 site...
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H. Oosthuizen
AbstractThe Management Consulting Industry (MCI) is considered to be one of the most powerful forces shaping organisational strategy. However, from its major growth phase during the late 1980s into the 1990s, and until the present time, it now appears th...
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