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Yekti Utami,Jasmine Azhari Findra Kendaga,Aris Kusumo Diantoro,Titik Kusmantini
Pág. 56 - 69
This study analyzes the effect of hedonic motives, fashion involvement, and positive emotions on impulsive buying of fashion products with sales promotion as a moderating variable. This quantitative study used the accidental sampling method. The sample w...
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Etty Susilowati, Mohammad Guntur Ardhita Putra
Pág. 65 - 76
Research Question: The purpose of this study is to examine the effect of sales promotion and advertisement on brand association and brand loyalty of Samsung smartphones via the analysis of gender and age as moderating variables. Motivation: The motivatio...
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Samsurijal Hasan
Pág. 196 - 207
Small and Medium Enterprises is one of the priority programs from Indonesia government is to improve the regional and national economy. Since this industry become the backbone of a populist economic system that is not only intended to reduce the problem ...
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DINESH ELANGO,(Assumption University of ThailandThailand)KRITCHANUT PRAYOONPONG,(Assumption University of ThailandThailand)
Pág. 184 - 197
The global market of insecticide products is expected to garner around 16.7 Billion US by 2020, registering a CAGR of 5.0% during the forecast period 2014 to 2020. Companies are operating in this market focus on product launches as part of their growth s...
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WAWAN NOVIANTO, JOHANNES JOHANNES, SYAHMARDI YACOB
Pág. 107 - 111
Impulse buying is mportant to be managed particularly on retail competitive marketing practice. The research purpose is to analyze the influence of store atmosphere, sales promotion on impulse buying where &...
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