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Juhari Juhari,(STIE PertibaIndonesia)
Pág. 473 - 487
ABSTRACT This study aims to explain the effect of destination image, experiential marketing, and digital marketing communications on tourist satisfaction and the implications for domestic tourist loyalty to beach tourism objects on Bangka Island. Th...
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Pedro Carvalho
The COVID-19 pandemic had a disastrous effect on the growth in business tourism, emphasizing the role of information and communication technologies in the implementation of new meeting models. Consequently, new needs and concerns of the business tourist ...
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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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Muhammad Eko Atmojo,Awang Darumurti,Nita Ariba Hanif
Pág. 46 - 65
The purpose of this study is to find out how big the role of the government and the government's response to realizing policies that favor MSME actors. This study uses the Qualitative Data Analysis Software (QDAS) method with the help of Nvivo12 Plus too...
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Muhammad Ainul Fahmi, Fadila Nurfauzia, Khairanis Yulita, Wina Nurfitriani
Pág. 66 - 77
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