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Chengedzai Mafini, Manilall Dhurup
The determinants of how and why people shop has been a topical matter to many people for many years. This had a stimulus effect on the development and proliferation of a diversity of consumer typologies. The purpose of this study was to develop a typolog...
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Michael Pepe
Consumer research is a key component of retail strategy and a major facilitator in the formation of a competitive advantage (Devlin, Birtwistle & Macedo, 2003). A sophisticated research approach that contributes a meaningful understanding of the dynamics...
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Maria Cordente-Rodriguez, Agueda Esteban-Talaya, Juan-Antonio Mondejar-Jimenez
Companies, like human beings, also have five senses: marketing, sales team, service, contact centre and analytical; and doing without one of these would mean possessing a disability. Thus, a study of the satisfaction with a tourist destination is a highl...
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Raphaëlle Lambert-Pandraud, Gilles Laurent
Pág. 104 - 121
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Keith Wilcox, Hyeong Min Kim and Sankar Sen
Pág. 247
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