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Ganesh Prasad Neupane
Pág. 238 - 244
The purpose of this paper is to analyze the moderating effects of heuristics on the relationship between asset specificity, formal contracting/relational contracting and value creation. More importantly, this paper explores the role of heuristics on the ...
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Hayati Nupus,Roby Setiadi,Harry Soesanto
Pág. 355 - 360
The application of product innovativeness is considered to bring opportunities for product development, technological advances, and the earning of profit for the company. For certain products based on the rapidly changing mass-product...
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Berta Bekti Retnawati,Nuryakin Nuryakin
Pág. 891 - 897
The purpose of this study is to investigate the relationship of customer encountering competence portfolio, relational capital and service excellent customer heterogeneity to enhancing Indonesian pharmaceutical salesperson performance. The context is tak...
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Jessica J. Hoppner and David A. Griffith
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Jorge Arenas Gaitán (Universidad de Sevilla),Rosario García Cruz (Universidad de Sevilla)
Las alianzas estratégicas son un fenómeno que ha experimentado un notable aumento en los últimos años. El motivo viene dado por los cambios que está experimentando el entorno internacional. Es decir, el proceso de globalización determina la creación de a...
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