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JOURNAL OF MARKETING
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JOURNAL OF MARKETING
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Vol: 76 Núm: 5 Par: 0 (2012)
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Artículo
ARTÍCULO
TITULO
Should Firms Spend More on Research and Development and Advertising During Recessions?
Raji Srinivasan
Gary L. Lilien
& Shrihari Sridhar
Resumen
No disponible
PÁGINAS
pp. 0 - 0
NÚMERO
Volumen: 76 Número: 5 Parte: 0 (2012)
MATERIAS
ADMINISTRACIÓN
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Administrative Sciences
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