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JOURNAL OF MARKETING
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JOURNAL OF MARKETING
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Vol: 75 Núm: 4 Par: 0 (2011)
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Artículo
ARTÍCULO
TITULO
Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising
MinChung Kim & Leigh M. McAlister
Resumen
No disponible
PÁGINAS
pp. 0 - 0
NÚMERO
Volumen: 75 Número: 4 Parte: 0 (2011)
MATERIAS
ADMINISTRACIÓN
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IRA-International Journal of Management & Social Sciences
International Journal of Contemporary Economics and Administrative Sciences
Management
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