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JOURNAL OF MARKETING
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Vol: 73 Núm: 6 Par: 0 (2009)
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Artículo
ARTÍCULO
TITULO
Evaluating the Financial Impact of Branding Using Trademarks: a Framework and Empirical Evidence.
Alexander Krasnikov
Saurabh Mishra
David Orozco
Resumen
No disponible
PÁGINAS
pp. 154 - 166
NÚMERO
Volumen: 73 Número: 6 Parte: 0 (2009)
MATERIAS
ADMINISTRACIÓN
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