Resumen
The rapid transformation of Kuala Lumpur conurbation has seen an increase in the demand for private vehicle ownership among commuters, thus leading to an increase in the overall level of congestion within the city center. Towards reducing such issues and focusing on the significance of travel demand management, this study examined the willingness of private vehicle users in using the park and ride facilities. A convenience survey was conducted on 199 respondents and through multiple linear regression, it was found that socioeconomic, trip and technology have a significant relationship towards a willingness to park and ride. The result may assist future transport planners in improving the overall urban transportation issues.