Revistas
Artículos
Publicaciones
Documentos
REVISTA
International Journal of Research In Business and Social Science
TODAS
Redirigiendo al acceso original de articulo en
22
segundos...
Inicio
/
International Journal of Research In Business and Social Science
/
Vol: 12 Núm: Special Par: 0 (2023)
/
Artículo
ARTÍCULO
TITULO
The influence of brand innovativeness and quality affect consumer perceived valuethe role of symbolic brand qualities as mediating
Aisyah Shafira Maharani
Anas Hidayat
Resumen
No disponible
PÁGINAS
pp. 15 - 32
NÚMERO
Volumen: 12 Número: Special Parte: 0 (2023)
MATERIAS
ADMINISTRACIÓN
REVISTAS SIMILARES
IRA-International Journal of Management & Social Sciences
Journal of Business Studies and Management Review
Administrative Sciences
Artículos similares
Green Human Resource Management and Brand Citizenship Behavior in the Hotel Industry: Mediation of Organizational Pride and Individual Green Values as a Moderator
Acceso
Ibrahim A. Elshaer, Alaa M. S. Azazz, Chokri Kooli and Sameh Fayyad
In recent years, there has been growing awareness of the need for sustainability in the hospitality industry. The hotel industry, in particular, has been identified as a significant contributor to environmental degradation. To address this issue, hotel m...
ver más
Revista:
Administrative Sciences
The Effect of Consumer Brand Engagement on Online Brand Experience and Its Consequences on Banking Apps Service
Acceso
Ria Octavia,Rahmawati Azizah,Shafitranata Shafitranata
Pág. in press
Mobile Banking is the most widely used banking service application to meet the needs of online transactions. It is inseparable from the influence of the consumer brand engagement (CBE) concept, which is developing the engagement concept by combining mark...
ver más
Revista:
Journal of Economics, Business & Accountancy
Responsible Tourism and Hospitality: The Intersection of Altruistic Values, Human Emotions, and Corporate Social Responsibility
Acceso
Naveed Ahmad, Aqeel Ahmad and Irfan Siddique
The burgeoning tourism and hospitality industry is plagued by numerous challenges that pose significant hurdles to its long-term success and sustainability. These challenges encompass a range of factors, including fierce competitive convergence, rapid ob...
ver más
Revista:
Administrative Sciences
Analysis of the influence of digital marketing, brand image, and price perception on purchase intention and brand loyalty in Uniqlo apparel products
Acceso
Natasha Bunga Arindaputri, Singgih Santoso
Pág. 57 - 65
Revista:
International Journal of Research In Business and Social Science
Improving the Loyalty of Online Transport User Trough Brand Image, Brand Awareness, and Brand Trust
Acceso
Nani Fitriani,Tiara Paramita
Pág. 173 - 184
This study aims to analyze the influence of brand image, brand awareness and brand trust on loyalty of grab bike users. Maintaining customer loyalty become the focus of this study since it is a crucial aspect of any company, including online transportati...
ver más
Revista:
Management and Economics Journal (MEC-J)
Revistas destacadas
Infrastructures
Informed Infraestructure
BiT
Revista de la Construcción
Ver todas las revistas