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JOURNAL OF MARKETING RESEARCH
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JOURNAL OF MARKETING RESEARCH
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Vol: 46 Núm: 1 Par: 0 (2009)
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Artículo
ARTÍCULO
TITULO
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
David Sprott
Sandor Czellar and Eric Spangenberg
Resumen
No disponible
PÁGINAS
pp. 92
NÚMERO
Volumen: 46 Número: 1 Parte: 0 (2009)
MATERIAS
ADMINISTRACIÓN
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