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JOURNAL OF MARKETING RESEARCH
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Vol: 47 Núm: 4 Par: 0 (2010)
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Artículo
ARTÍCULO
TITULO
Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons
Sören W. Scholz
Martin Meissner
and Reinhold Decker
Resumen
No disponible
PÁGINAS
pp. 0 - 0
NÚMERO
Volumen: 47 Número: 4 Parte: 0 (2010)
MATERIAS
ADMINISTRACIÓN
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