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JOURNAL OF MARKETING RESEARCH
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JOURNAL OF MARKETING RESEARCH
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Vol: 47 Núm: 4 Par: 0 (2010)
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Artículo
ARTÍCULO
TITULO
Managing Sales Force Product Perceptions and Control Systems in the Success of New Product Introductions
Michael Ahearne
Adam Rapp
Douglas E. Hughes
and Rupinder Jindal
Resumen
No disponible
PÁGINAS
pp. 0 - 0
NÚMERO
Volumen: 47 Número: 4 Parte: 0 (2010)
MATERIAS
ADMINISTRACIÓN
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