Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions

Artículos similares

Investigating the Moderating Role of Trust between Social Media Capabilities and Consumer Brand Engagement Across Textile Sector of Pakistan

Acceso

Muhammad Sarmad,Naeem Ahmad,Muhammad Khan,Muhammad Irfan,Hajira Atta Pág. 53 - 62

Social media has turned out to be a significant tool which reinforces both, consumer and firm to interact with each other and also modernizing the firm?s way of relationship with consumer. Based on the commitment-trust theory of relationship marketing th... ver más

Revista: International Review of Management and Marketing

AN INVESTIGATION INTO THE FACTORS AFFECTING FIRM PERFORMANCE: INSIGHTS FROM INDUSTRIAL SECTOR PESHAWAR

Acceso

Dr. Kauser Hayat,Dr. Amir Nadeem,Dr. Shahid Jan,Dr. Fayaz Ali Shah,Wahid Raza Pág. 105 - 113

The current research work is aim to achieve a better understanding of the corporate sector and their adaptation of green strategies in their production and decisions; related to firm performance. This is an effort to check the effects of green marketing ... ver más

Revista: International Journal of Management & Entrepreneurship Research

Firm Performance among Internationalized SMEs: The Interplay of Market Orientation, Marketing Capability and Digitalization

Acceso

Sanna Joensuu-Salo, Kirsti Sorama, Anmari Viljamaa and Elina Varamäki

Revista: Administrative Sciences

LidSuperior X Lid: A Case On Launching A New Patented Cup Lid In The United States

Acceso

P. K. Shukla, Monica Shukla, Yatri Shukla

This case reviews the background of a new entrepreneurial firm, LidSuperior*on the launching of a new patented hot beverage cup lid in the United States for disposable hot beverage cups. The United States hot beverage cup lid industry is highly con... ver más

Revista: Journal of Business Case Studies (JBCS)

Financial performance enhancing strategies: Small family firms vs. small non-family firms

Acceso

Raj V. Mahto, Saurabh Ahluwalia, Dmitry Khanin, Steven T Walsh Pág. 18 - 30

Advancing prior research on the key determinants of firm financial performance, we identify the internal performance-enhancing strategies (i.e., raising employee commitment and investment in employee training) and external performance-enhancing strategie... ver más

Revista: Journal of Small Business Strategy

Artículos similares

Revistas destacadas