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JOURNAL OF MARKETING RESEARCH
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Vol: 43 Núm: 3 Par: 0 (2006)
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Artículo
ARTÍCULO
TITULO
The Effect of Word of Mouth on Sales: Online Book Reviews
Judith A. Chevalier and Dina Mayzlin
Resumen
No disponible
PÁGINAS
NÚMERO
Volumen: 43 Número: 3 Parte: 0 (2006)
MATERIAS
ADMINISTRACIÓN
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