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JOURNAL OF MARKETING
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JOURNAL OF MARKETING
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Vol: 66 Núm: 4 Par: 0 (2002)
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Artículo
ARTÍCULO
TITULO
A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts
Maxham
JG - Netemeyer
RG
Resumen
No disponible
PÁGINAS
pp. 57 - 71
NÚMERO
Volumen: 66 Número: 4 Parte: 0 (2002)
MATERIAS
ADMINISTRACIÓN
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