Resumen
Brazil has a huge area with constant and long solar exposition. The country is already facing some energy bottlenecks and need to expand its energy matrix. In this context the implementation of photovoltaic solar panels, in houses? rooftops, is a viable initiative that should be encouraged by government. This paper proposes a public policy intervention to incentive the use of photovoltaic solar panels. It provides an analysis of Brazilian background, further consumption and planning, the policy intervention, the needed tools, political feasibility and implementation. The logic model will be used showing the main inputs, activities and results. The data was collected from official sources. The main limitation is the missing mathematical approach in the cost-benefit analysis that can be extended in the future. The paper presents a new approach to the energetic problem in Brazil and shows that the proposal is feasible with some goodwill from authorities.