Redirigiendo al acceso original de articulo en 15 segundos...
ARTÍCULO
TITULO

Identifying Key Factors Affecting Customer?s Decision-Making of Internet Service Providers in Albania

Ana BUHALJOTI    

Resumen

The internet market in Albania is expanding and new Internet service providers have grown significantly. Improving competition in this market relies on understanding why customers choose a particular service provider. This research paper aims to investigate and understand how a range of factors impact the customers? perceptions to choose their internet service provider. It explores the factors affecting customer?s decision by using a quantitative method via a questionnaire survey. For identifying behavioral factors, a survey was conducted face to face. The structured questionnaire assessed the users? perceptions and opinions in choosing an internet provider. The target population consisted of individual internet users at the household level who have fixed internet access at home. This paper presents the variables that influence consumers purchase decision by reviewing key factors in the sector and identifies consumer patterns in purchasing Internet Service Provider (ISPs). The findings of the research showed that brand image is the most influential factor in the selection of ISPs. In order to gain new customers, internet providers have to take into consideration the company?s image as a critical factor to the consumer decision-making, followed by the information disposed to customers and the risk associated to the service provider. The research provided high-speed internet providers in Albania insights on how to gain new customers and enhance competitiveness

 Artículos similares

       
 
Shazma Razzaq, Nadeem Maqbool, Waseem Ul Hameed (Author)     Pág. 46 - 53
Purpose of the study: Microfinance institutions (MFIs) are delivering various services of microcredit, savings as well as insurance. The key objective of microcredit is to decrease the poverty level and for empowering the women as well as other poor peop... ver más

 
Suncica Milutinovic,Ivana Medved,Dragomir Dimitrijevic     Pág. 029 - 041
Investors and other external stakeholders have more confidence in the reliability and quality of financial statements if they have information that entities continuously carry out preventive and comprehensive internal supervision of financial statements.... ver más

 
Wei-Wen Wu,Jian-Fa Li,Cheng-Yih Hong     Pág. 266 - 273
Banks face severe challenges pertaining to their operations owing to changes in the financial environment. Identifying methods for reducing mortgage defaults and lowering the ratio of nonperforming loans is crucial. Mortgage defaults occur because of com... ver más

 
Carmen NOVAC,Raluca Silvia CIOCHINA     Pág. 535 - 551
The paper presents the conditions and factors influencing the development of a strategic human capital plan, offering a framework for obtaining competitive advantage and for developing a business plan in which the Human Resources function can actually ma... ver más

 
Natalia O. Nemaeva,Anastasia M. Obmorokova,Aleksei V. Khvastunov     Pág. 116 - 121
The art market of the Siberian regions is in its nascent stage and in search of its own identity, its own unique regional features capable of making art goods more competitive. Art salons and galleries as main art business centers play a very important r... ver más