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ARTÍCULO
TITULO

Applying Competitive Intelligence: The Case of Thermoplastics Elastomers

Marisela Rodriguez Salvador    
Luis Francisco Salinas Casanova    

Resumen

The objective of this article is to investigate and identify drivers to compete in the industry of plastics through the application of the methodology of Competitive Intelligence. Practical implications: This article provides a practical case of the Competitive Intelligence Methodology applied to the Thermoplastics Elastomers Industry, specifically within the Styrenic Block Copolymers category. The output of this research helped support a Mexican Company in their decision-making process.

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