Resumen
The purpose of this research is; A) mapping the perception of tourists on Tidung Island tourism, b) mapping the preferences of tourists on Tidung Island tour. Primary data were obtained from questionnaires distributed to Jakarta citizen (as potential tourists) and tourists (as existing customers), a total of 60 respondents. Aspects in the study include; Product, promotion, transportation, price and service. The Important Performance Analysis (IPA) method is used to analyze the data. The results showed that; Cleanliness and appearance of the site is still considered less attractive by the public in general. There is a GAP between the perceptions of the preference of potential tourists and existing tourists. So to maintain the sustainability of tourism on the Tidung Island, then the cleanliness and appearance of tourist sites should be improved by administrators of Tidung Island