Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk

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Revista: Journal of Business & Economics Research (JBER)

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The explosion of the Internet has considerably transformed the fashion industry, by providing a substitute for traditional retail marketing formats. As such, the theory on customer value has taken pre-eminence in determining consumers behavioural intenti... ver más

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AbstractThe research objective of this study was to determine the key drivers of store success in a large food retail group in South Africa. The group currently operates in excess of 800 stores, managed by independent retailers on a franchise basis. Both... ver más

Revista: South African Journal of Business Management

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