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JOURNAL OF MARKETING RESEARCH
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JOURNAL OF MARKETING RESEARCH
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Vol: 44 Núm: 1 Par: 0 (2007)
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Artículo
ARTÍCULO
TITULO
How to Attract Customers by Giving Them the Short End of the Stick
Alison K.C. Lo
John G. Lynch Jr.
and Richard Staelin
Resumen
No disponible
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NÚMERO
Volumen: 44 Número: 1 Parte: 0 (2007)
MATERIAS
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