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JOURNAL OF MARKETING RESEARCH
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Vol: 47 Núm: 1 Par: 0 (2010)
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Artículo
ARTÍCULO
TITULO
Cultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality
Sharon Ng
Resumen
No disponible
PÁGINAS
pp. 186 - 198
NÚMERO
Volumen: 47 Número: 1 Parte: 0 (2010)
MATERIAS
ADMINISTRACIÓN
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