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Gamal Haikal,Mahmoud Ramadan Barakat
Pág. 252 - 258
The purpose of this paper is to investigate the degree to which the Egyptian capital market is integrated to the international markets approximated by the U.S. market. The study used Augmented Dickey-Fuller (ADF) and Phillips-Perron (PP) tests that consi...
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Pudin Saepudin,Fajar Kusnadi Kusumah Putra,I Gusti Agung Wahyu Adrian
Pág. 59 - 71
The purpose of this study was to show the implementation of feasibility study for the hotel project by using Political, Economic, Social, and Technological (PEST) analysis, Porter?s five forces and Resource-Based View (RBV). A case study was conducted in...
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Alexandra ZBUCHEA,Monica BIRA
Pág. 571 - 586
Increasingly more nonprofit organizations, including museums, give more attention to their stakeholders and design specific strategies to develop their relationships with various types of stakeholders. Nevertheless, observing the activity of the Romanian...
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Shahrazad HADAD
Pág. 247 - 264
The knowledge economy is defined, according to the World Bank, through the integration of its four main component elements: education and training, innovation systems, information infrastructure, economic incentives and institutional regime. The first pa...
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Bianca-Florentina CHEREGI
Pág. 285 - 305
The rise of social media and the emergence of globalization has changed the relationship between brands and consumers. The aim of this paper is to discuss how is this relationship affected by user generated content (UGC) and user generated brands (UGB). ...
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