Redirigiendo al acceso original de articulo en 23 segundos...
ARTÍCULO
TITULO

From Traditional to Online Methods for Generating Business Ideas

Zlatko BEZHOVSKI    
Zoran JANEVSKI    
Tamara JOVANOV APASIEVA    
Riste TEMJANOVSKI    

Resumen

The traditional methods for generating venture ideas are in use for more than 70 years in the business, while the development of information and communication technologies (ICT) opened new opportunities for generating and harvesting business ideas, available to entrepreneurs of any kind. Our initial research discovered that there is a missing link in the academic literature between the traditional and the emerging online methods for generating business ideas and therefore, in this paper, we study the traditional and online sources and methods in parallel. The purpose of our study is to improve the venture idea creation process from an applicable perspective, and to add to the existing ideation literature by (1) identifying and classifying the sources of ideas to create the necessary link between the onsite and online access to idea sources; (2) explaining the traditional methods for generating business idea trough their dominant features in order to (3) further identify and elaborate the online sources and ideation methods trough these features and link them to the known traditional approaches. The sources, methods, and tools we examine and elaborate in this paper could be used for both, generating ideas for traditional and online business models. Hence, our findings have practical and applicable value for the first step in the entrepreneurial process. Additionally, our study could be used as a starting point for further research in the field of online ideation, a field that needs to be yet, more extensively, addressed by practitioners and research scholars.

 Artículos similares

       
 
Slavica Stevanovic, Jelena Minovic, Isidora Ljumovic    
Research Question: This paper examines the impact of liquidity on the profitability of the Serbian polluting medium sized enterprises. Motivation: We study the impact of traditional liquidity indicators and indicators based on cash flow on the profitabil... ver más
Revista: Management

 
Isabet Ebru YAZICIOGLU, Hasan KAZAK     Pág. 91 - 118
Sukuk is an interest-free Capital market tool developed for use in Islamic finance. Sukuk is an Islamic compliant certificate, which is developed as an alternative to traditional bonds and which is based on asset-based securities with different character... ver más

 
Yi Zhang, Zheng Tian, Jiacheng Du and Shibo Bi    
Assessment of the spatial distribution and accessibility of traditional villages is closely related to their development. However, the impacts of spatial heterogeneity on the accessibility of traditional villages remain largely unknown. A total of 644 na... ver más
Revista: Buildings

 
Ana Pérez-Escoda, Andrés Barrios-Rubio, Luis Miguel Pedrero-Esteban and Carolina Ávalos    
Today?s public sphere is increasingly shaped by a dynamic, global, cross-cutting digital landscape, mostly ruled by social media and algorithms. Individuals are the raw material, the product, in this digital scenario, insofar as they generate and create ... ver más
Revista: Information

 
Jose A. Montenegro and Antonio Muñoz    
In this manuscript, we present EventGeoScout, an innovative framework for collaborative geographic information management, tailored to meet the needs of the dynamically changing landscape of geographic data integration and quality enhancement. EventGeoSc... ver más