Resumen
Enterprises of the twenty-first century are facing the challenge of new business models adoptions. One of them is prosumption referring to situations in which consumers collaborate with enterprises to produce things of value. The goal of this research was to identify business processes in which prosumers can participate and support enterprises. The paper consists of three parts. The first part discusses the prosumption theory, an enterprise process model and a framework of processes classification. The second part presents business processes in which prosumers can participate and identifies practical examples of prosumers participation. The third part proposes a conceptual framework of prosumers? participation in business processes. The study concludes with a discussion of the findings, limitations, implications, and avenues for further research.