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ARTÍCULO
TITULO

Commercial actions management for railway companies

Ricardo García Ródenas    
José Carlos García García    
María Luz López García    

Resumen

At the present moment, commercial actions management for railway companies is based on the so-called railway passenger transport customer relationship management systems (RPTCRMS). CRMs can be analyzed under 4 dimensions: i) Key customer focus, ii) Knowledge management, iii) CRM organization and iv) Technology-based CRM. This work analyzes a general RPTCRMS under the points of view i) and ii).

PÁGINAS
pp. 1250 - 1255

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