Acceso al sitio web del Consejo de Políticas de Infraestructura

   
Redirigiendo al acceso original de articulo en 23 segundos...
ARTÍCULO
TITULO

The Impact of Brand Name on Consumers, Case of Bosnia and Herzegovina

Agim Mamuti    

Resumen

s-

PÁGINAS
pp. 196 - 204

 Artículos similares

       
 
Linda Saulite and Deniss ?ceulovs    
While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media br... ver más

 
António Cardoso, Auguste Paulauskaite, Hajar Hachki, Jorge Figueiredo, Isabel Oliveira, Reiville Rêgo, Rui Silva and Galvão Meirinhos    
In this study, Airbnb?s brand personality is explored in relation to its effects on consumer involvement and institutional trust. The objective of this paper is to fill a gap in marketing research by building up a solid understanding of the relationship ... ver más

 
Xi Chen, Zihua Liu     Pág. 88 - 110

 
Nemanja Veselinovic,Bojan Krstic,Tamara Radenovic     Pág. 013 - 026
In the knowledge economy era, human capital is a part of intellectual capital and a significant factor in enterprise competitiveness. The importance of human capital is often diminished due to the accounting expression of investments in human resources i... ver más

 
Sanjay Mathrani and Sara Diaa Eldin Ibrahim    
Cultural inclusion generates a positive impact by socially increasing pride for individuals or economically increasing a country?s global capital. Currently, in New Zealand (NZ), not many strategies exist that ensure inclusion of culture in new products ... ver más