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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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Raquel Fernandes, Bruno Barbosa Sousa, Manuel Fonseca and José Oliveira
Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfa...
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Isabel Maldonado, Ana Paula Silva, Miguel Magalhães, Carlos Pinho, Manuel Sousa Pereira and Lígia Torre
This research sought to explore self-reported satisfaction levels of mature students enrolled in the virtual financial accounting course of the first online-only bachelor?s degree in Portugal. While doing so, it attempted to generate understanding of whi...
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Ria Angin,Putri Robiatul Adawiyah
Pág. 140 - 158
This article's main focus research result is on the unpredictable public service in Covid-19 pandemic as a factor in the quick digitization of public services. During the Covid-19 Pandemic, in the Population and Civil Registry Office of Situbondo Regency...
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Edgard Bruno Cornacchione, Luciane Reginato, Joshua Onome Imoniana and Marcelo Souza
Linking decision systems, negotiating agents, management accounting, and computational accounting, this paper aims at exploring dynamic pricing strategies of a synthetic business-to-consumer online operation and a comparative analysis of evolving strateg...
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