Resumen
Traffic safety improvement activities demand considerable financial resources which are not accessible in today's economic conditions; therefore, attraction of investments into projects associated with traffic safety improvements has great importance today. Elaboration of scientific measures associated with improvement of traffic safety/road traffic organization in current conditions demands not only economic studies aiming to define their efficiency but also financial estimates allowing to determine potential investors. This paper presents a mathematic model elaborated to determine expedient investor's shares and probable profits which may be earned from projects associated with improvements of road traffic safety.