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Vol: 9 Núm: 1 Par: March (2019)
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Artículo
ARTÍCULO
TITULO
Factors Affecting Purchase Intentions in Generation Y: An Empirical Evidence from Fast Food Industry in Malaysia
Aiyun Xiao
Shaohua Yang and Qaisar Iqbal
Resumen
s-
Acceso
PÁGINAS
NÚMERO
Volumen: 9 Número: 1 Parte: March (2019)
MATERIAS
ADMINISTRACIÓN
REVISTAS SIMILARES
Management Theory and Studies for Rural Business and Infrastructure Development
Journal of Postgraduate Current Business Research
Administrative Sciences
DOI
https://doi.org/10.3390/admsci9010004
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