Resumen
This study addresses the attitudes of the urban and rural dwellers towards Setiu Wetlands conservation. The New Ecological Paradigm (NEP) scale is adopted to measure the degree of environmental concern. A series of factor analysis and regression is applied to analyze the urban-rural attitudes and three factors structure of attitudes to wetland conservation is suggested. The urban-rural residential variable is able to predict in part the overall NEP scores and element of anti-anthropocentrism, where the urban communities are more positive towards wetland conservation. Therefore, outreach efforts are suggested in the rural population.© 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. Peer?review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.Keywords: Setiu Wetlands conservation; urban-rural attitudes, New Ecological Paradigm