Resumen
Evaluation and assessment of Intelligent Transport Systems (ITS) is a crucial parameter for future development and further deployment of ITS applications in an area (city, region, country etc.). However, in order to shape an Action Plan for coordinated future actions towards efficient implementation of ITS, it is necessary to integrate various results and inputs deriving from individual evaluation studies such as impact assessment studies and cost-benefit analyses into a Business Model that would take into account all aspects of implementation. In the current study the development of investment plans in the form of business models for implementing ITS applications in Greece is taking place. The produced business model diagrams are related to four groups of ITS measures for Greece as defined in the Greek national ITS Action Plan.