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Linda Saulite, Deniss ?ceulovs and Franti?ek Pollák
This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15?24. Due to technological developments, new media content cons...
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Ekaterina Koroleva
This paper aims to examine the interplay between the attributes of the FinTech ecosystem (input) and productive entrepreneurship (output) in Russian regions. A survey was used to gather data from FinTech representatives in ten selected regions located in...
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Sk Alamgir Hossain, Yukun Bao, Najmul Hasan, Md Farijul Islam
Pág. 112 - 116
Online banking has become a vital instrument for delivering quality and easily reached banking services at the lowest possible time with ensuring affordability both for customers and service providers. Although this banking has huge potentials and benefi...
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Mihalj Bakator, Dejan Ðordevic, Dragan Cockalo, Srdan Bogetic
Pág. 53 - 64
Research Question: In this paper the effect of consumers? relationship towards a company on brand loyalty is analysed. Motivation: The main goal is to determine if consumers? relationship towards a company develops brand loyalty. In addition, consumer-br...
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Joko Mariyono
Pág. in press
Chili production is an important commodity in Indonesian, and the marketing issues frequently disrupt the economy. This paper aims to analyse the distribution channel of chili and formulate the suitable policy to overcome the marketing problems. Th...
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