Fashion as a Marketing Tool and Its Communication Aspect in Developing Markets

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Fatma Engin Alpat,Yusuf Ziya Aksu Pág. 67 - 76

In this article the idenfication of a fashion product, its variability and the analyses of fashion as an industrial design will be discussed within the framework of fashion product marketing. The process of product creation is closely related to the econ... ver más

Revista: Emerging Markets Journal

Developing An Online Shopping Value Framework For Consumers Of Non-Store Fashion Brands

Acceso

Nobukhosi Dlodlo

The explosion of the Internet has considerably transformed the fashion industry, by providing a substitute for traditional retail marketing formats. As such, the theory on customer value has taken pre-eminence in determining consumers behavioural intenti... ver más

Revista: International Business & Economics Research Journal (IBER)

Brand Image as a Function of Self-Image and Self-Brand Connection

Acceso

Rares MOCANU Pág. 387 - 408

This study investigates how brand image relates to self-image and how brand consumption contributes to the construction of self. Most of the research on brand image refers to brand attitudes. Day (1970) considers attitudes "a central integrating feature?... ver más

Revista: Management Dynamics in the Knowledge Economy

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