Revistas
Artículos
Publicaciones
Documentos
REVISTA
International Journal of Research In Business and Social Science
TODAS
Redirigiendo al acceso original de articulo en
22
segundos...
Inicio
/
International Journal of Research In Business and Social Science
/
Vol: 12 Núm: January Par: 0 (2023)
/
Artículo
ARTÍCULO
TITULO
The effect of brand image and product knowledge on purchase intentions with e-WOM as a mediator variable
Dea Khoirunnisa
Albari Albari
Resumen
No disponible
PÁGINAS
pp. 80 - 89
NÚMERO
Volumen: 12 Número: January Parte: 0 (2023)
MATERIAS
ADMINISTRACIÓN
REVISTAS SIMILARES
IRA-International Journal of Management & Social Sciences
Journal of Business Studies and Management Review
Administrative Sciences
Artículos similares
Franchisors? Strategic Pricing Approaches for Franchise Fee Decisions and the Moderating Role of the Competitive Condition: Evidence from the Korean Franchising Market
Acceso
Kyung-A Sun and Joonho Moon
As franchising provides several benefits to both corporations and small business owners, a growing number of contracts have been written through which corporations offer the right to use their brand name and business model, and small business owners pay ...
ver más
Revista:
Administrative Sciences
The Effect of Consumer Brand Engagement on Online Brand Experience and Its Consequences on Banking Apps Service
Acceso
Ria Octavia,Rahmawati Azizah,Shafitranata Shafitranata
Pág. in press
Mobile Banking is the most widely used banking service application to meet the needs of online transactions. It is inseparable from the influence of the consumer brand engagement (CBE) concept, which is developing the engagement concept by combining mark...
ver más
Revista:
Journal of Economics, Business & Accountancy
The Power of Website and Social Media for Strengthening Brand Image, E-WoM, and Purchase Decision
Acceso
Mochamad Nurhadi,Tatik Suryani,Abu Amar Fauzi
Pág. 273 - 287
Nowadays, it becomes intriguing to observe the use of websites and social media by SMEs to market their products, especially in terms of seeing customer behavior. Some previous research found the effect of social media on attitude and consumer behaviors ...
ver más
Revista:
Journal of Economics, Business & Accountancy
Analisis Kualitas Produk Dan Kepercayaan Merek Terhadap Loyalitas Merek
Acceso
Viscal Muhamad Khalis, Kokom Komariah, Faizal Mulia Z
Pág. 857 - 865
The purpose of this research is to measure how much influence product quality and brand trust have on brand loyalty. The method used in this study is a quantitative method with descriptive and associative methods. The population in this study were custom...
ver más
Revista:
Journal of Economic; Bussines and Accounting (COSTING)
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Motor Matic Yamaha Mio Pada Dealer Jg Dawuan
Acceso
Haidar Abdul Afif, Nelly Martini
Pág. 915 - 923
This study aims to determine the effect of product quality and brand image on purchasing decisions for Yamaha Mio Matic motorcycles at JG Dawuan. The method used is descriptive and verification. The population of this research is the Yamaha Mio Matic Clu...
ver más
Revista:
Journal of Economic; Bussines and Accounting (COSTING)
Revistas destacadas
Infrastructures
Informed Infraestructure
BiT
Revista de la Construcción
Ver todas las revistas