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International Journal of Research In Business and Social Science
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International Journal of Research In Business and Social Science
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Vol: 12 Núm: Special Par: 0 (2023)
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Artículo
ARTÍCULO
TITULO
The influence of brand innovativeness and quality affect consumer perceived valuethe role of symbolic brand qualities as mediating
Aisyah Shafira Maharani
Anas Hidayat
Resumen
No disponible
PÁGINAS
pp. 15 - 32
NÚMERO
Volumen: 12 Número: Special Parte: 0 (2023)
MATERIAS
ADMINISTRACIÓN
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IRA-International Journal of Management & Social Sciences
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