Resumen
Customer satisfaction is an important outcome for a business organization. This paper will discuss how a good customer service will support economic value of the business organizations. Customer plays several roles toward the organization which firstly is customers drive revenues of the business. It is because without customer, businesses have nothing to offer in which they got nothing in return for their business to remain survive in the market. This paper also discusses the way to achieve customer satisfaction and how the bad customer service will affect the business performance. Overall, relationship between organization and customer satisfaction lead to sustainability and sustain in the market