Revistas
Artículos
Publicaciones
Documentos
REVISTA
Management Theory and Studies for Rural Business and Infrastructure Development
TODAS
Redirigiendo al acceso original de articulo en
23
segundos...
Inicio
/
Management Theory and Studies for Rural Business and Infrastructure Development
/
Vol: ume38 Núm: Volume Par: PP (PP)
/
Artículo
ARTÍCULO
TITULO
The evaluation of marketing asset influence on the effectiveness of international companies
Roman Ponomarenko
Resumen
No disponible
Acceso
PÁGINAS
pp. 281 - 294
NÚMERO
Volumen: ume38 Número: Volume Parte: PP (PP)
MATERIAS
ADMINISTRACIÓN
INFRAESTRUCTURA
REVISTAS SIMILARES
Administrative Sciences
Big Data and Cognitive Computing
Future Internet
DOI
http://dx.doi.org/10.15544/mts.2016.23
Artículos similares
Face-saving and Seasonal Gifts: Analysis of Cultural Exchanges in the Confucian Market Place
Acceso
Vic Benuyenah
Pág. 59 - 66
Contrasting views on whether gifts are undervalued or overvalued have featured in the Western literature. Most previous studies point to gift undervaluation, which leads to receivers re-gifting or returning what they have received from their loved ones. ...
ver más
Revista:
International Review of Management and Marketing
The Interest of Technology Adoption in E-Commerce Mobile Apps Using Modified Unified Theory of Acceptance and Use of Technology 2 in Indonesia
Acceso
Dini Turipanam Alamanda,Lili Adi Wibowo,Soviyan Munawar,Adinda Khoeru Nisa
Pág. 35 - 45
The development of e-commerce in Indonesia rapidly grows along with the consumer preference for online shopping. This study aims to analyze people?s interest in adopting popular e-commerce mobile apps in Indonesia with the Unified Theory of Acceptance an...
ver más
Revista:
International Journal of Applied Business and International Management
Marketing Strategy in Political Competition: A Case of the Campaign Team Samahuddin and La ntau
Acceso
Riki Riki,Wahdiyat Moko,Atim Djazuli
Pág. 33 - 42
Abstract: This study aims to understand and explore the political marketing strategy of SAMATAU's campaign team in winning the political competition at the local level. Using a single Holistic interpretative case study (Robert K Yin, 2011), on the campai...
ver más
Revista:
Management and Economics Journal (MEC-J)
Characterizing Tourism Destination Image Using Photos? Visual Content
Acceso
Xin Xiao, Chaoyang Fang and Hui Lin
?A picture is worth a thousand words?. Analysis of the visual content of tourist photos is an effective way to explore the image of tourist destinations. With the development of computer deep learning and big data mining technology, identifying the conte...
ver más
Revista:
ISPRS International Journal of Geo-Information
Social Marketing for Digital Transformation: Digitalizing Social Action for the Development of Women at Risk of Exclusion
Acceso
Reynaldo Gustavo Rivera, Jazmín Nogaró
Pág. 52 - 69
The third sector, key to social and personal development, needs to evolve and adapt to the technological revolution and digitalization that accelerated due to the global pandemic of COVID-19.Social marketing offers strategies and tools that allow digital...
ver más
Revista:
Journal of Business
Revistas destacadas
Infrastructures
Informed Infraestructure
BiT
Revista de la Construcción
Ver todas las revistas