Resumen
formulated their prospects and potentialities of integration into a traditional agribusiness model. A synergy approach is considered a key approach to analyzing the activity of innovative alternative formations. The paper represents the model of organizing and managing an enterprise, which is adapted to the challenges of globalization. It proves that innovative alternative agricultural formations are competitive, adaptable structures. They can be quickly reoriented towards manufacturing new types of products, they meet the demands of consumers at the maximum, constantly improve the system of managing, expenditures, resources and product quality.JEL Codes: Q12, ?11.