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Mochamad Nurhadi,Tatik Suryani,Abu Amar Fauzi
Pág. 273 - 287
Nowadays, it becomes intriguing to observe the use of websites and social media by SMEs to market their products, especially in terms of seeing customer behavior. Some previous research found the effect of social media on attitude and consumer behaviors ...
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Collins Kankam-Kwarteng,Ofosu Amofah,Francis Osei,Barbara Osman
Pág. 9 - 18
This study aims to examine the influence of service package and brand innovation on customer relational performance and customer profit performance of the hotel industry. Data were collected from 112 hotel operators. PLS-SEM was used to derive the path c...
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Collins Kankam-Kwarteng,Francis Osei,George Nana Agyekum Donkor
Pág. 26 - 35
The purpose of the study was to ascertain the effects of innovation types and environmental antecedents on performance outcomes of Metropolitan, Municipal and District Assemblies in Ashanti region, Ghana. Specifically, the study measures the mediating ef...
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Ni Putu Pebri Prasanthi, Ni Wayan Novi Budiasni
Pág. 80 - 85
The purpose of this study was to determine the impact of the marketing mix, price and customer experience on customer satisfaction at the Banyuasri Singaraja Market. The examination procedure used in this research is validity and reliability test, classi...
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Vinda Yuni Prahastia,Hadi Ismanto
Pág. 89 - 102
AbstractThe furniture industry in Jepara is famous locally and worldwide. More than 31% of small and medium businesses in Jepara are furniture. Its reputation has attracted a lot of attention related to its role in economic activity. This study aims to a...
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