Is brand experience a good mediator? An empirical study on ISP sector

Artículos similares

The Role of Social Media Activities to Enhance Brand Equity

Acceso

Angga Febrian,Dhiona Ayu Nani,Lia Febria Lina,Nurul Husna Pág. in press

The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that c... ver más

Revista: Journal of Economics, Business & Accountancy

Investigating the Relationship Between Brand Experience Dimensions and Brand Resonance Through Two Different Brands Selected from the Cosmetics and Food Sectors

Acceso

Bora GUNDUZYELI Pág. 001 - 017

Revista: International Journal of Contemporary Economics and Administrative Sciences

Factors Influencing the Customer Dining Experience and Retention at Marrybrown in Malaysia

Acceso

Zi Jian Oh,Anak Agung Gde Satia Utama,Wen Huey Ong,Daisy Mui Hung Kee,Gandhar Mane,Varsha Ganatra,Jinzun Oh,Li Zhen Ong,Prabawathy A/P Arulanantha Munisvarar Pág. 86 - 101

Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competito... ver más

Revista: International Journal of Applied Business and International Management

The impact of e-brand experience on e-brand loyalty mediated e-brand love and e-brand trustA study on Go-Pay users in Go-Jek application in Malang City

Acceso

Ria Maharani Ridhwan, Wahdiyat Moko, Djumilah Hadiwidjojo Pág. 132 - 138

Revista: International Journal of Research In Business and Social Science

The Influence of Brand Credibility towards Words of Mouth of Fashion Brand

Acceso

Shindy Shindy,Evo Sampetua Hariandja Pág. in press

This research tries to examine the factors influencing the positive word of mouth of Indonesian?s consumer towards fashion brand. The factors studied include brand credibility and brand-self connection as independent variables, brand-self connection and ... ver más

Revista: Journal of Economics, Business & Accountancy

Artículos similares

Revistas destacadas