The influence of green transformational leadership and green attitude on green organisational citizenship behaviour mediated by emotional intelligence

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The purpose of this study was to determine the effect of green product innovation, green perceived quality to purchase intention moderated by lifestyle on stainless steel straw. There is a direct influence of green product innovation, green perceived qua... ver más

Revista: International Journal of Applied Business and International Management

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This study specifically discusses the relationships between consumers? environmental concern, attitude, subjective norms, perceived behavioral control, and their behavioral intention toward ?green? restaurant. Such a study is important because behavioral... ver más

Revista: Journal of Business and Behavioural Entrepreneurship (JOBBE)

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Revista: International Review of Management and Marketing

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Consumer purchasing decisions are one of the classic problems that require further study by a marketer or company because they are motivated by consumer behavior that is always changing every time. Green marketing is one of the marketing concepts that ai... ver más

Revista: International Journal of Applied Business and International Management

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This study aims to determine the effect of green product and social media marketing on purchasing decisions. Environmental problems become one of the considerations for consumers to start using a green product. While social media marketing is a means for... ver más

Revista: International Journal of Applied Business and International Management

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