Revistas
Artículos
Publicaciones
Documentos
REVISTA
International Journal of Research In Business and Social Science
TODAS
Redirigiendo al acceso original de articulo en
21
segundos...
Inicio
/
International Journal of Research In Business and Social Science
/
Vol: 11 Núm: Special Par: 0 (2022)
/
Artículo
ARTÍCULO
TITULO
Investigating the consumer evaluation of the co-branding of luxury brands
Xi Chen
Zhe Li
Resumen
No disponible
PÁGINAS
pp. 01 - 15
NÚMERO
Volumen: 11 Número: Special Parte: 0 (2022)
MATERIAS
ADMINISTRACIÓN
REVISTAS SIMILARES
Management
Journal of Open Innovation: Technology, Market, and Complexity
International Journal of Research In Business and Social Science
Artículos similares
Investigating the Moderating Role of Trust between Social Media Capabilities and Consumer Brand Engagement Across Textile Sector of Pakistan
Acceso
Muhammad Sarmad,Naeem Ahmad,Muhammad Khan,Muhammad Irfan,Hajira Atta
Pág. 53 - 62
Social media has turned out to be a significant tool which reinforces both, consumer and firm to interact with each other and also modernizing the firm?s way of relationship with consumer. Based on the commitment-trust theory of relationship marketing th...
ver más
Revista:
International Review of Management and Marketing
Effect of Consumption Values on Consumer Satisfaction and Brand Commitment: Investigating Functional, Emotional, Social, and Epistemic Values in the Running Shoes Market
Acceso
Hiroyasu Furukawa,Koki Matsumura,Susumu Harada
Pág. 158 - 168
Firms can acquire sustainable competitive advantages by managing brand relationships and consumption values. However, previous studies do not compare consumption value with consumer satisfaction and brand commitment. Consumption value theory postulates t...
ver más
Revista:
International Review of Management and Marketing
Investigating the impact of consumer trust on loyalty and purchase intention of food store brands: Case study: Palladium shopping mall in Tehran
Acceso
Mahsa Hosseini,Hosseini Norouzi
Pág. 138 - 146
Today, store brand is considered as one of the active businesses in large cities and is under a lot of pressure caused by competition. The stores managers need special attention of managers in order to create and maintain competitive advantage and positi...
ver más
Revista:
International Review of Management and Marketing
The investigation into the influence of the features of furniture product design on consumers? perceived value by fuzzy semantics
Acceso
A. S. Lee
AbstractThis study employed fuzzy theory to investigate the influence of the features of furniture product design on the fuzzy semantics of Taiwanese consumers? perceived value in new product design and development in hopes of providing product desi...
ver más
Revista:
South African Journal of Business Management
Investigating Effects of Out-of-Stock on Consumer Stockkeeping Unit Choice
Acceso
Hai Che, Xinlei (Jack) Chen, and Yuxin Chen
Revista:
JOURNAL OF MARKETING RESEARCH
Revistas destacadas
Infrastructures
Informed Infraestructure
BiT
Revista de la Construcción
Ver todas las revistas