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Ammar Ali Alalawneh, Saleh Yousef S. Al-Omar and Saleh Alkhatib
Social media platforms (SMPs) have become a key source of success for many organizations in today?s complex business environment due to advancements in information and communication technologies that have created dynamic innovations. This study aims to e...
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Nahiyah Jaidi, Siswantoyo, Jane Liu, Zahrotush Sholikhah and Mega Murti Andhini
Disruptive innovation forces small-business managers to innovate by carrying out exploitation and exploration activities simultaneously. This ambidexterity is crucial to the survival of today?s businesses, especially small and medium-sized enterprises (S...
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Amit Tariyal, Swati Bisht, Vinay Rana, Santanu Roy and Sumit Pratap
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on uti...
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Sanmugam Annamalah, Kalisri Logeswaran Aravindan, Murali Raman and Pradeep Paraman
The open innovation concept is a comparatively new model, and there is an absence of empirical evidence to support a conclusive determination of the factors that affect open innovation, especially in terms of behaviour and costs. Researchers have propose...
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Milica Nikolic, Milica Maricic, Dejana Nikolic
Pág. 25 - 36
Research Question: The paper develops a conceptual model for exploring the factors which impact the consumers' word of mouth (WOM) and willingness to pay (WTP) for products and services of socially responsible companies. Motivation: The paper is based on...
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