Redirigiendo al acceso original de articulo en 20 segundos...
ARTÍCULO
TITULO

Factor Affecting Mobile Adoption Companies in Malaysia

Murat Mahad    
Shahimi Mohtar    
Rushami Zein Yusoff    
Abdul Aziz Othman    

Resumen

Mobile banking refers to the use of smart phones or other mobile devices to perform tasks online banking from your home computer, such as monitoring the account balances, transfer of funds between accounts, pay bills and prepaid top-up. Mobile banking is a new strategy for the bank to enhance their latest technology in a new dynamic marketing environment. The low penetration of mobile banking in Malaysia, especially in terms of adoption patterns is becoming the research interest, especially when compared to the total number of cellular telephone subscriptions, which recorded the highest number of penetration rates in quarter three of 146.2 percent in 2013. Although the number of cellular telephone users is huge, yet the mobile banking penetration rate was just 12.7 percent last year against the total population. This implies that those who employ the mobile banking market is still the minority. Thus, more effort needs to be practiced to amend the number of users and penetration rate of mobile banking. Even if mobile banking is relatively new in Malaysia, it is very important for the banks to mitigate this issue and thus can draw more users. It is a fact that mobile banking is yet in its infancy and quite foreign to the people of Malaysia. The purpose of this study was to explore the affecting factors of intention to use of mobile banking in Malaysia. The issue of risk in term of security, privacy, financial, time and performance are the five important dimensions in risk factor that may affect the user?s intention to adopt the mobile banking services. Therefore, this study attempts to further discuss on the elements of risk to have a better understanding of the adoption of the mobile banking. The findings of this study are very important for the banking services in Malaysia to have a better outcome and strategy to increase the penetration rate of mobile banking users.Keywords: Mobile Banking; Decomposed Theory of Planned Behavior; Perceived RiskJEL Classifications: M00

 Artículos similares

       
 
Ana BUHALJOTI     Pág. 407 - 422
The internet market in Albania is expanding and new Internet service providers have grown significantly. Improving competition in this market relies on understanding why customers choose a particular service provider. This research paper aims to investig... ver más

 
Sothinathan Sangjeli,Abdul Majeed Mohamed Mustafa     Pág. 71 - 76
Poverty is the major problem in the world. In fact, poverty is recognized as the main factor that influences the growth of economy in a country. Apparently, many regions still have the problem of poverty and make effort to reduce poverty. Consequently th... ver más

 
Appala Raju Middi     Pág. 59 - 63
This paper attempts to prove the existence of under-pricing of Indian Initial Public Offerings (IPOs). We examine the aftermarket performance for up to 12 months using a sample size of 25 IPOs issued in 2015. The sample reveals a 3% Raw Initial Returns o... ver más

 
Noor Nahar Begum,Md Aktar Kamal     Pág. 266 - 275
An efficient and well-functioning government bond market is often considered important to the smooth functioning of financial markets more generally. To enhance corporate bond financing, it is important to examine factors that affect the effective develo... ver más

 
Yakushev Anatoly Alekseevich,Lysenko Yulia Valentinovna     Pág. 157 - 166
This article describes the methodological approaches to the development of a model of capital structure optimization analysis taking into account the factors affecting the ratio of capital structure optimization: the criterion of return on equity maximiz... ver más