Resumen
The provision of ecosystem services (ES) in a particular region is strongly related to land use. In 2013, San José Chiapa, México, was selected as the new operations base for an automotive company. The installation of the new automotive plant will encourage population growth from 8000 to 200,000 inhabitants by 2050. Consequently, the rise in the demand for land to urbanize will increase at a rate expected to have a significant impact in terms of land-use change, affecting the provision of ES in the region. This paper aims to characterize the ES provision that was present in the region before industrialization and to evaluate the potential effect of land-use change on ES provision. This study analyzed geographic and demographic information and involved a series of field trips to characterize the services present in the area. The ES budget is positive regarding the production of biomass, due to the rural nature of most of the study area. However, this picture is changing with the continuous growth of urban areas due to economic development. This is a critical point for the region regarding ES provision, and only a joint effort between municipalities and industry will make it possible for the region to seize on development while maintaining ES provision.