Redirigiendo al acceso original de articulo en 19 segundos...
ARTÍCULO
TITULO

Evaluation of new marketing strategy of selected home appliances

Chinmoy Ghosh    

Resumen

Strategy generally known as a coherent set of actions aimed at gaining a sustainable advantage over competition improving position vis-à-vis customers or allocating resources. Tactical planning refers to short-range planning that is oriented towards operations and is concerned with specific and short-range details. Strategy, includes the determination and evaluation of alternatives paths to an already established mission or objectives and eventually choice of the alternatives to be adopted. Poke Strategy, includes the four ingredients such as Price, offers, brand, competitive marketing strategies.  The struggle for existence and growth is indeed very hard for firms in a competitive environment. The new strategy (poke) will help the enterprise to cope up with the market competition. Tow matrix prove the existence of the new marketing strategy poke.

 Artículos similares

       
 
Jaroslaw Brodny and Magdalena Tutak    
Successful implementation of digital solutions in a given region or country significantly depends on the implementation of this process by Small and Medium-Sized Enterprises (SMEs). This problem is very well understood in the European Union, where action... ver más

 
Oscar Claveria    
In a context of growing uncertainty caused by the COVID-19 pandemic, the opinion of businesses and consumers about the expected development of the main variables that affect their activity becomes essential for economic forecasting. In this paper, we rev... ver más
Revista: Forecasting

 
Vic Benuyenah     Pág. 59 - 66
Contrasting views on whether gifts are undervalued or overvalued have featured in the Western literature. Most previous studies point to gift undervaluation, which leads to receivers re-gifting or returning what they have received from their loved ones. ... ver más

 
Sajjad Khan, Shahzad Aslam, Iqra Mustafa and Sheraz Aslam    
Day-ahead electricity price forecasting plays a critical role in balancing energy consumption and generation, optimizing the decisions of electricity market participants, formulating energy trading strategies, and dispatching independent system operators... ver más
Revista: Forecasting

 
Hatice Erkekoglu,Aweng Peter Majok Garang,Adire Simon Deng     Pág. 206 - 216
While various linear and nonlinear forecasting models exist, multivariate methods like VAR, Exponential smoothing, and Box-Jenkins? ARIMA methodology constitute the widely used methods in time series.  This paper employs series of Turkish private co... ver más