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ARTÍCULO
TITULO

Sustainability in the Nonprofit Sector: Communication Strategies to Increase the Bottom Line

Barbara Burgess-Wilkerson    

Resumen

This paper explores the impact of communications management strategies in the sustainability of community-based organizations (CBOs) and faith-based organizations (FBOs). Several communication challenges prevalent among nonprofits in Southwestern PA are identified and communication strategies for improving the bottom line are provided as a viable solution. This paper will be of interest to consultants, academics and nonprofit leaders who seek to undertsand and address financial sustainability through effective communication management strategies.

Palabras claves

PÁGINAS
pp. 247 - 255
MATERIAS
ADMINISTRACIÓN

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