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Konstantinos P. Fourkiotis and Athanasios Tsadiras
In today?s evolving global world, the pharmaceutical sector faces an emerging challenge, which is the rapid surge of the global population and the consequent growth in drug production demands. Recognizing this, our study explores the urgent need to stren...
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Michael Gerlich
In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to in...
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Miguel-Ángel García-Madurga and Ana-Julia Grilló-Méndez
This study aims to comprehensively synthesize existing literature on AI in tourism, highlighting key themes, strengths, and limitations, and illuminating pathways for future research, including the identification of emerging areas within this context. AI...
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Turgut Karakose, Murat Demirkol, Ramazan Yirci, Hakan Polat, Tuncay Yavuz Ozdemir and Tijen Tülübas
Artificial intelligence (AI) is one of the ground-breaking innovations of the 21st century that has accelerated the digitalization of societies. ChatGPT is a newer form of AI-based large language model that can generate complex texts that are almost indi...
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Christine Malin, Cordula Kupfer, Jürgen Fleiß, Bettina Kubicek and Stefan Thalmann
Despite the high potential of artificial intelligence (AI), its actual adoption in recruiting is low. Explanations for this discrepancy are scarce. Hence, this paper presents an exploratory interview study investigating HR professionals? beliefs about AI...
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